The Floor™Personal Financial Architecture for Concentrated Tech Founders
Your company is built for growth.
Your personal balance sheet should be built for resilience.
Series B → Pre-IPOConcentrated equity · Illiquidity · Exit uncertainty
The Two Balance Sheets
Two balance sheets. One founder.
Company
- Growth
- Capital
- Valuation
- Equity
- Exit
Founder
- Liquidity
- Taxes
- Protection
- Optionality
- Time
Funding The Floor
The Floor is built from liquidity — not by sacrificing the company.
Your company may be your largest asset long before it becomes liquid. The Floor is built progressively from liquidity as it becomes available — income, realized equity, secondary transactions, tender opportunities, and eventually an exit.
The goal isn’t to sell the upside.
It’s to make sure some of the upside becomes personal resilience.
Before Liquidity
Build the architecture.
As Liquidity Arrives
Direct a portion intentionally.
At Exit
Convert a meaningful share of realized wealth into permanent personal capital.
Founder Problem
Start a Founder Balance-Sheet Conversation →The Founder Paradox
As a company becomes more successful, a founder's personal balance sheet can become increasingly dependent on a single asset.